20 years in leading executive positions around the world, both as the “CEO” for several large direct selling – MLM Companies as well as the “Head of Region” for the Asia Pacific, for Oriflame, a Public multi-billion dollar company.

Fredrik handled organizations of thousands of people with a turnover in excess of US $250 million.

Fredrik’s Career spans through 3 Continents and over 20 markets with majority of time spent in Asia.

Apart from starting up business in several countries, he has lead companies in Japan, S. Korea, China, India, Indonesia, Vietnam, Thailand, Australia, New Zealand, Myanmar, Philippines, Sri Lanka and Pakistan.

Fredrik had the honour of addressing up to 12,000 direct sellers and prospects in several continents on more than 2000 occasions.

He holds a Bachelors’ Degree in International Business from Schiller University in London, England.

Outside of employment assignments Fredrik also had the honour to preside as the Chairman ofthe IDSA (Indian Direct Selling Association), a self-governing body representing the Direct selling industry in India.

Fredrik is a 2nd Lieutenant in the Royal Swedish Army.

He specializes in helping direct selling companies and its executives with operational and strategic challenges along with leadership coaching and people development.